Specs - I am thinking that they specs can be different depending on what product i am using. I just found an outline for a 3-D box that can be used for contacts. I am thinking of using that so the box is realistically design and there is not a side that gets forgotten or information on a side that does not exist. I measured the existing chewy bar and it is 8x6x1.5. So i am going to use that size.
Research- I have been looking at other package designs for existing products and I like having a light color background like white of tan and then having a few bright colors that stand out. I also like an interesting font that also sticks out.
I like these 2 packages because they are interesting, but also simple and not overwhelming.
Planning
Comps-
I am going to be using this for the back of the box to put this information that I got from the original chewy bar box. I have to add a few more things to the back but for the most part this is what it is going to look like. Also i do not like the background color. I was trying to pick something neutral and I don't no why i chose this color but looking at it now i see that it does not really work so i am going to have to fix that.
This is what i was think for the front. Again i still have to add some information, but this is kind of a rough idea of what i was going for. I do not know if i want to put a background color on because i can not find one that i really like and that makes it look better so i might leave it white. I know it looks kind of plane now but once i add the rest of the information it will look better. I made the first front and i did not like the logo and how there was very little color so i added the blue box because that is how that sort of have it on the original box. Then i changed some colors and fonts and I like how it came out. I like the font on the second back and i think i am going to leave the background white because I am have some trouble with the Nutrition Facts. I really like all the color stars with the subtle gradient.
This is the first the first box i put together. I started with the first logo i had and kept that going through the whole thing. I made sure to add things like the ingredients and nutrition facts, all the things that would be found on a package if it were seen in a store. After putting this together i realized i liked the other logo and and how there was a little more color to it.
These are what i am thinking of putting on the front of the box. I like the whole grain thing, but i am not too sure about the font. I might change that. I like putting the quaker man in the Q i think it looks kinda cool and different. I also like having a different color stroke around the chewy bar.
I am going to be using this for the back of the box to put this information that I got from the original chewy bar box. I have to add a few more things to the back but for the most part this is what it is going to look like. Also i do not like the background color. I was trying to pick something neutral and I don't no why i chose this color but looking at it now i see that it does not really work so i am going to have to fix that.
This is the first the first box i put together. I started with the first logo i had and kept that going through the whole thing. I made sure to add things like the ingredients and nutrition facts, all the things that would be found on a package if it were seen in a store. After putting this together i realized i liked the other logo and and how there was a little more color to it.
This is what i put together after the first one. All though the back is almost similar I did change the font which i like much better now. Also i picked the front that had the same star color as the stroke on chewy bars. I liked this better than adding a new color to the front. I tried to keep a flow through out the box.
